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An Analytical Approach

Exeter will be an engaged data-aware and entrepreneurial city which has the skills to analyse and address the challenges that it faces.

Exeter City Futures plans to increase the capability of Exeter by transforming it into an Analytical City – giving citizens the power to control their environment in positive ways, and entrepreneurs the tools they need to develop long-term solutions that will solve our urbanisation challenges.

Currently many citizens and entrepreneurs already have the ability to make a difference in the city, they have the drive and the capacity to learn but may not have the analytical skills or access to data and tools needed to increase their capability for making change. Data analytics can identify patterns in traffic, the long-term effects new infrastructure will have, and tell us where people are really going and with what frequency. More accurate data surrounding energy use can inform us of exactly where efficiency needs to be increased and what the biggest wins will be.

By using data to understand and solve these major problems of urbanisation, we can stimulate innovation in the City, build a stable foundation on which the economy can thrive, and deliver a wide range of benefits that are sustainable environmentally and financially.


A Net Zero Exeter will be an engaged data-aware and entrepreneurial city which has the skills to analyse and address the challenges that it faces.


  • Exeter shall have a digital platform that integrates multiple sources of data to provide information on city performance (traffic, air quality, energy etc); enabling residents, businesses and the local authority to make informed decisions about their activities.
  • Exeter shall have a detailed understanding of how people move into and around the city in order to support targeted development of walking, cycling and public transport infrastructure and to ensure the highway space is prioritised to move people in the most efficient ways.
  • Ultrafast broadband shall be available to all businesses and installed in all public buildings (including schools) to improve services to communities and support productivity and digital innovation.
  • Citizens shall have control over their personal data and access to ‘data trusts’ enabling them to share their data and support the development of improved city services.
  • All Exeter businesses with 250+ employees shall have committed to making their operations carbon-neutral and are sharing data to support the measurement of progress.
  • The city shall have a clear strategy for the development of skills needed for the future of work in the region to ensure that local opportunities are accessible to all.
  • Exeter shall have a thriving ecosystem of start-ups and social enterprises, supported by active investor network, and is recognised as a leading city for entrepreneurs addressing urban challenges.
  • All communities in Exeter shall have access to programmes that support them to develop data and analytics skills and build sustainable enterprises that lead to positive local change.